Red Cross Day of Pink promotes bullying awareness on April 1st

Picture provided by Red Cross, via their website.

Picture provided by Canadian Red Cross

Bullying is a killer, as much as smoking, heart attacks and auto accidents. Ok, so it might not kill as many people as these other things, but even if one teenager commits suicide because they are the victim of bullying, that makes this insidious societal cancer a killer. And it is about time we stamped it out forever!

Any parent who has suffered the terrible heartache of seeing their kid bullied at school knows what a hell it is. Similarly, any parent who has ever found their school system woefully inept at handling it, or discovered that their school authority is half-deaf to their pleas, also knows what a heart-wrenching situation it is. Think it is an over-statement? I have been there – That’s the very reason I moved my daughter and I to Esterhazy almost three years ago!

Bullying not only takes lives, it damages the self image of the vast majority of victims who thankfully do not resort to suicide. It can take a kid years to get over the emotional trauma of being bullied, being labeled, and being mistreated either in words or in actions. It impacts their self worth, their self image and even their social skills. That is why everything possible must be done to detect early evidence of bullying, and to take measures to eliminate it and counsel both the victim and the perpetrators.

April 1st is the Red Cross Day of Pink. It’s a day on which wearing the colour pink does not immediately open a person up to being erroneously or unjustly labeled. It is high time we got over such immaturity anyway! Here’s hoping bullying awareness will be brought to the forefront once again, and here’s hoping we will never let kids and youths suffer in silence because they think nobody cares!

Below is the press informer from the Red Cross website, along with facts and statistics concerning bullying. Read it and be aware. And if you are a child or teenager being bullied, please find someone in authority that you can trust and tell them about it!


In 2007, two high school students in Nova Scotia spoke out against bullying. Travis Price and David Sheppard asked all of their peers to wear pink to school after they heard a male classmate had been bullied for wearing a pink shirt. Their act of kindness sparked a worldwide movement.

To continue the momentum, the Canadian Red Cross Day of Pink campaign brings together schools and communities to wear the shirt and stand together against bullying.

Red Cross Day of Pink

On April 1, 2015, Red Cross Day of Pink, presented by SaskEnergy, aims to bring awareness to bullying issues and what people can do to create safe and respectful environments. Thousands of people will be wearing official Red Cross Day of Pink t-shirts, hats, bracelets and stickers, with nearly 300 schools participating by holding assemblies and various events that help to promote respect and celebrate Red Cross Day of Pink initiatives. Proceeds go directly to supporting Red Cross bullying prevention education programs. For each shirt sold, the Red Cross can reach one student with bullying prevention education.

Student Rallies.

Two high-energy student rallies held by the Red Cross will once again kick-off activities around the province. On March 30, 2015, students will rally in Saskatoon and on March 31, students in Regina will also show their support for Red Cross Day of Pink at the University of Regina. Many of the students have been involved in their school with planning for Day of Pink – selling shirts, planning parades, making signs, etc. These rallies are about the students and getting them excited for Red Cross Day of Pink.


Red Cross Day of Pink could not happen without the support of our sponsors, including:

  • SaskEnergy (Presenting Sponsor)
  • RBC (Supporting Sponsor)
  • K&S Potash Canada (Supporting Sponsor)
  • Saskatchewan Credit Unions (Supporting Sponsor)
  • Extreme Hockey (Official T-shirt Supplier)
  • STC (Official Transportation Supplier)
  • Cornwall Centre (Official Vendor)
  • Rawlco Radio (Radio Sponsor)

Bullying Facts

  • Canadian teachers ranked cyberbullying as their issue of highest concern out of six listed options. 89 per cent said bullying and violence are serious problems in our public schools.
  • Victims of harassment report a loss of interest in school activities, more absenteeism, lower-quality schoolwork, lower grades, and more skipping/dropping classes, tardiness and truancy.
  • Young people who report lower academic achievement levels or negative feelings about the school environment are more likely to be involved in bullying.
  • 71 per cent of teachers say they usually intervene with bullying problems; but only 25 per cent of students say that teachers intervene.
  • Over half of bullied children do not report being bullied to a teacher.
  • A 2010 research project studying 33 Toronto junior high and high schools reported that 49.5 per cent of students surveyed had been bullied online.
  • Between 4–12 per cent of boys and girls in grades 6 through 10 report having been bullied once a week or more.
  • For boys, bullying behaviour peaks in grade nine at 47 per cent, while it peaks for girls in grades six, eight and nine at 37 per cent.
  • In a 2007 survey of 13–15-year-olds, over 70 per cent reported having been bullied online and 44% reported having bullied someone at least once.
  • One in four students from grades seven to nine in an Alberta study reported experiencing cyberbullying.
  • Over 80 per cent of the time, bullying happens with peers around—and 57 per cent of the time, bullying stops within 10 seconds when a bystander steps in.
  • Since 2002, fighting behaviour has increased, especially in grades six to eight. As many as 18 per cent of boys and 8 per cent of girls report having been in four or more fights in the past year.
  • Boys are more likely to experience direct forms of bullying (physical aggression) while girls experience more indirect forms of bullying including cyberbullying.
  • Sexual harassment is higher for boys in grades six and seven, but higher for girls in grades nine and ten.

These facts were taken from the Red Cross website HERE


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s