RBC announces grant program supporting physical activity in youth and kids

We have received information from RBC concerning a new “Learn to play” project. This is a $1.75 million initiative to provide grants that will support physical activity programs for kids and youth. Organizations wishing to apply for these grants can do so from now to May 8th. Details in the press release below.


PRESS RELEASE:- Toronto, March 18th –

55-rbc“RBC and ParticipACTION have announced $1,750,000 in funding through the RBC Learn to Play Project, awarding grants to community-based organizations in Canada for kids’ sport and recreation programs in 2015. Last year, 187 organizations across the country received $1.6 million in commitments, with thousands of children gaining access and exposure to programs that provide physical activity and access to sport.

This funding is part of an investment announced last year by RBC and the Public Health Agency of Canada in partnership with ParticipACTION for a three-year, $8.2 million commitment to the Learn to Play Project.

The RBC Learn to Play Project aims to teach children the fundamental movement skills required to get physically active, such as jumping, throwing, running, swimming and skating. Mastering these skills will allow kids the chance to feel confident and competent enough to take part in physical activity and sport for life.

“We know kids aren’t active enough today – general physical fitness and participation in sports are both declining – and we want to change that,” said Jane Broderick, chief brand and communications officer, RBC. “Through RBC Learn to Play grants, we can encourage kids to get active and ensure they have the skills and confidence they need to do so. Addressing physical well-being of children is just one part of the broader RBC Kids Pledge.”

“Thanks to the generous support of the Government of Canada and RBC, the RBC Learn to Play Project continues to give kids from coast to coast access to programs that provide quality sport and physical activity programming,” says Elio Antunes, President and CEO, ParticipACTION. “When kids are given the skills, confidence and motivation to enjoy a variety of sports and physical activities, they will do more of them, more often – resulting in a lifelong relationship with physical activity.”

“Promoting physical literacy is an important aspect to helping children and youth adopt more active and healthier lifestyles. Through our partnership with RBC and ParticipACTION, we’re leveraging expertise and resources to make it easier and more exciting for young Canadians to be active,” said the Honourable Rona Ambrose, Minister of Health.

The RBC Learn to Play Grants program supports organizations that are working to build and deliver quality sport and recreation programs to children. The program will provide the organizations with funding, and the resources to support teaching kids the basic skills required to feel confident and competent to play sports. Organizations are invited to apply for one of two types of grants:

  • RBC Learn to Play Community Action Grants and RBC Learn to Skate Program – Between $1,000 and $10,000 will be awarded to local organizations that teach new skills or sports to kids, and/or expose them to multiple sports or multiple skills such swimming or skating lessons. Applications are due May 8, 2015.
  • RBC Learn to Play Leadership Grants – Between $10,001 and $25,000 will be awarded to community groups that are developing or implementing action plans to transform the way sport and physical activities are planned and delivered, such as programs that makes sports available for new immigrant youth. Applications are due May 8, 2015.

Additional information on these grants and how to apply are available online. http://www.rbc.com/community-sustainability/

About the RBC Kids Pledge

RBC understands the importance of a child’s holistic well-being, which led to the RBC Kids Pledge, a $100 million commitment over five years to help one million kids and youth across Canada. These funds will go towards a range of programs supporting the well-being of kids and youth, including the RBC After School Project, RBC Learn to Play Project and the RBC Children’s Mental Health Project.

About RBC and Sport

RBC supports amateur sport in communities across Canada, from recreational to competitive activities, and from grassroots to elite-level athletes. At the grassroots level, RBC is committed to supporting programs which help children develop the confidence and skills they need to enable them to play, and become happy, healthy and active for life. RBC is proud to be the longest-standing corporate supporter of the Canadian Olympic Team, since 1947, as well as a premier sponsor of Hockey Canada.

RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2014, we contributed more than $111 million to causes worldwide, including donations and community investments of more than $76 million and $35 million in sponsorships. Learn more at http://www.rbc.com/community-sustainability.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s